Q&A with Oliver Stormshak, CEO of Olympia Coffee

Q&A with Oliver Stormshak, CEO of Olympia Coffee
Learn more about Olympia Coffee in our Q&A with CEO Oliver Stormshak.

1. You've been in the coffee business for more than 20 years. Do you remember the exact moment that your love of coffee began?

I fell in love with coffee at a very young age (maybe even toddler) My grandpa would make the best coffee. He would make what he called "cafe con leche." He would start with coffee in an Espresso Pot - it made really strong coffee, then he would add a tablespoon of Hershey's Cocoa Powder, then top the cup off with sweetened condensed milk. It was basically a dessert, and I loved it.


2. Sam Schroeder has been your business partner for more than a decade. How did you both meet and whose crazy and fabulous idea was it to purchase a coffee roastery?

 I met Sam as a colleague in coffee; he and I worked in the same community but never together. He previously had partnered with the founders of Olympia Coffee, but exited the company. Simultaneously, I was hired to run the company. Sam and I had a short transition time where we worked together. I could see that he was a hardworking and honest person, and generally a good person. When I realized I needed a partner after purchasing Olympia Coffee, the first person I thought of was Sam, so I asked him to come back as my partner in 2010.


3. You invented a new process of roasting coffee called the "Caramelization Roast." Tell us a bit more about how you created this and what tasting notes a customer experiences when coffee is roasted in this way. 

My college degree is in food science. I realized quickly that all roasting was to that point was craft and very little science. Nobody actually knew what they were doing to develop flavors. I spent a couple of years in a lab looking at coffee roasting and chemical changes that take place. I realized that one of the things I really valued was the elongation of the proteins in coffee which allows for the fructose and sucrose to become soluble very easily in brewing. Our caramelization roast allows for a roast profile that is noticeable sweet in comparison to other coffee roasters.


4. Olympia is committed to its quality-of-life mission and creating direct trade partnerships with coffee farmers worldwide. Can you highlight one or two of your partnerships and tell us how they came to life? 

One of my favorite coffees right now is Ethiopia Gola. Desta Gola is a single farmer in Wenago Yirgacheffee, and we met him more than ten years ago when he served on the board of the Adame Garbota Cooperative, another cooperative we still purchase from today. A couple of years ago, he reached out to let me know he was striking out on his own and building a tiny wet mill to process his coffee. Today, Olympia Coffee is the exclusive world buyer for his coffee. With the premiums of owning his own business, he has been able to send his oldest daughter to college.


5. Last week, Sprudge announced that you were among The Sprudge Twenty for 2020. Your colleagues mentioned that your work in spearheading the Fair For All program is one of the reasons that you earned a place on this list. Can you tell us about the Fair for All program? 

Fair for All is my reaction to Direct Trade, which is simply not sustainable enough. Fair For All ensures that not only is the farmer paid a fair price, but the laborers and employees at the farm also are paid fair prices and work and live in human and safe conditions.


6. You've been praised for your work as a leader during the 2020 COVID pandemic. How have you had to pivot your current business model in order to adapt during this challenging time? 

We looked at how we can help in the thick of the chaos. I remembered that sourcing and roasting coffee is our superpower, and if we are to focus on our mission to improve the quality of life, we had to use our expertise to help. As business was slowing down in cafes and baristas and roasters hours were reduced, I created a product called Tip Jar. We donated over 1500 lbs of green coffee and donated 100% of all sales of Tip Jar back to the staff of Olympia Coffee


7. Asides from being a "supertaster" and achieving one of the few perfect scores on the Sensory Skills Analysis Test, do you have any other superpowers? I'm

 a proud husband and a father.


8. Does your super tasting abilities translate to cooking? What is your favorite dish to cook for your friends and family? 

Yes, I love to cook. I love experimenting with different recipes. When I have guests though, I go for dishes that are tried and true and that my family loves. Steamed clams or mussels, New Mexican Enchiladas (stacked) and pizzas are favorites.


9. What type of music do you play at the roastery? What song/artist gets you in your groove? 

I'm a huge music lover, and I'm almost always listening to music at work. I think my staff finds it funny how much I love Taylor Swift, but I mostly listen to folk-country music. 


10. Who is Little Buddy? Where did the name of this award-winning coffee come from? 

In High School, my older sister (who is just a year older than I) got her driver's license and a cute little 1982 Honda Civic. We named the car Little Buddy. Little Buddy gave us freedom from our boring suburban neighborhood and allowed us to explore the Tacoma area where I grew up. When we opened our Tacoma location in 2018, it made perfect sense to me to name a blend after that car. Little Buddy the car helped me explore and grow and learn, yet safely. Little Buddy does the same thing with your senses.

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