Ecuador Finca Cruz Loma Geisha
Ecuador Finca Cruz Loma Geisha
Roasts and Ships Monday thru Thursday
A Royal Coffee Crown Jewel!
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Story
A Geisha variety from one of our favorite farms: award-winning Finca Cruz Loma! Take one of the world’s most coveted coffee varieties, couple that with meticulous farming practices and an ideal terroir for coffee growing, and the result is, simply put, coffee excellence. If you love the geisha variety and a fruit forward coffee, this lot is for you! It’s sparkling, elegant, and resplendent in a multitude of tasting notes including: strawberry compote, purple grape juice, fruit stripe gum, and all the flowers.
This special coffee is a very fruit forward washed coffee from Pichincha, Ecuador, produced by wife and husband team Maria Alexandra Rivera and Galo Morales, along with Galo’s sister Grace and their extended family. They grow coffee on their 350-hectare plot in San José de Minas, a small town in northwestern Pichincha. Everyone in the family plays a critical role in coffee production and together the family is constantly pushing boundaries and striving for better results. The family describes their farm as a sort of paradise, if you will, where the temperate, tropical climate allows for a large variety of flora to thrive. The family intercrops with guanagana (soursop), corn, beans, and a wide variety of citrus plants. Finca Cruz Loma took first place in 2021 in the prestigious Taza Dorada, a coffee competition in Ecuador focused on rewarding the best coffees in the country. They took 3rd place in the 2020 Taza Dorada and have been represented in multiple regional and national barista competitions. We have loved every coffee we have offered from Cruz Loma but this one is our favorite by far.
Characteristics
Light
Sparkling
Strawberry Compote, Purple Grape Juice, Fruit Stripe Gum, Floral
Finca Cruza Loma
Galo Morales, Maria Alexandra Rivera and family
1450 Masl
Geisha
Depulped & Fermented 72 hours, Washed, Dried on Raised Beds
San Jose De Minas, Pichincha Province, Ecuador
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JBC Coffee Roasters

1994
Mike and Laura Johnson
- 2021, 2018, 2016 Good Food Awards Winner
- 2019, 2018, 2017, 2016 Golden Bean Awards!
- Coffee Review Rated many coffees over 91+ scores.
- 12 best coffee roasters in the U.S.~Forbes, Dec 2018

Unparalleled quality, a human story, and sustainability – that’s our coffee philosophy.
Unparalleled quality. We won’t buy a coffee unless we know that it will inspire you.
A human story. Often times a producer’s story gets lost in the coffee supply chain. It’s our focus to provide a seed-to-cup experience, honoring everyone involved
Sustainability. We purchase coffees directly from producers and through brokers who share our goal of making coffee a sustainable commodity. Financially and environmentally, the coffees we purchase seek balance. Premiums paid for quality far exceed fair trade premiums and afford a more sustainable, honest model.
Combine our coffee philosophy and passion for exceptional coffees with our down-home Midwest hospitality and that, in a nutshell, is JBC Coffee Roasters. We can’t wait to share our coffee passion with you.